The Future of your Health

What does the future of health look like? Rather complex, that much is certain. We are talking about high-tech medicine as well as fears, attitudes and behaviours. Let us take you on the path of the future. Starting with the fear of ageing and rising numbers of burnout-cases, all the way to robot-assisted surgeries. 


Of respondents feel generally optimistic about the future of their health. In Spain this applies to 63%.

Are afraid of ageing, in Poland this goes for 67%.


Trust conventional medicine. In Great Britain, even 76% do. 

Do not know what a genetic test can reveal. In Italy, this applies to 83% - despite the increasing importance of such tests. 


Of respondents know what probiotics are. In Russia, even more do: 82%

Our Mission – Your Health

It is hard to imagine a topic that will dominate the future more than that of our health. We have taken a much broader approach with the STADA Group Health Report 2019 than we did in the past. Having surveyed more than 18,000 people from nine European countries – Belgium, France, Germany, Italy, Poland, Russia, Serbia, Spain and the United Kingdom – we were able to paint a more comprehensive picture of future affairs. Learn more about the individual results by clicking through our interactive map

UK Ireland Iceland Portugal Spain France Germany Italy Switzerland Slovenia Croatia Serbia Belgium Netherlands Romania Norway Sweden Finland Ukraine Belarus Poland Czech Republic Lithuania Latvia Denmark Estonia Russia Moldova Hungary Austria Montenegro Kosovo Albania Greece Macedonia Bulgaria Turkey Armenia Georgia Bos & Her Azerbaijan Slovakia

Viva España, viva Health - Optimism in Spain

People in Spain are particularly optimistic. There, 62 % are confident about the future of health. The Spanish health care system with its regional health centers is indeed considered one of the best worldwide. The "right to medical care" is anchored in the constitution. Employees pay (low) social security contributions. Optimists also outnumber future-pessimists in Italy, Great Britain, Russia and Serbia.

The French take a pessimistic view of the future of health

Especially the French (35 %) feel rather pessimistic about the future of health. Reasons: Fear of environmental and social problems as well as poorer medical care as a result of digitalisation.

Young Serbians trust less

The distrust in classical medicine, doctors and pharmacists is particularly distinct in Serbia (23 % of the respondents). The 18- to 34-year-olds are mainly responsible for this result.

British and Spanish know the most

Together with the British, the Spanish have the greatest confidence in classical medicine with 76 % each and most frequently answer the knowledge questions of the STADA Health Report 2019 correctly.

Italians know the most about generic drugs

Nine out of ten Italians know what a generic drug is. In comparison: The majority of Poles (75 %) and Serbs (71 %) do not know exactly what a generic drug is. Remember: In Serbia, trust in classical medicine is very low.

Poles rely on grandmother's household remedies

An above-average number of people in Poland (42 %) and Serbia (37 %) rely on grandmother's home remedies as soon as they feel the first symptoms of a mild illness. This includes household remedies such as tea, chicken broth, rusk or a hot-water bottle.

Russia is ready for digital medicine

69 % of the Russians could imagine being treated by doctor via webcam or the internet. Other countries are more sceptical.

Germans are sceptical about new medical technologies

Only 66 % of Germans (81 % of all respondents) would agree to a gene test. Merely 29 % of them would get a biosensor planted under their skin.

Belgians reject fitness trackers

A maximum of four out of ten people are open for health apps and gadgets such as fitness trackers. Broad rejection prevails in Belgium but also in France, Germany and Serbia. Reasons: lack of acceptance, fear of data misuse. The younger the respondents, the more popular those digital features become.


Already had a burnout or felt like there were on the verge of it. With 44%, the French feel less at risk.

55 %

Could imagine being treated by their doctor via a webcam. At 37%, Belgians are more sceptical. 

62 %

Refuse to get a biosenor implent. In Germany this applies to 71%

Are willing to have a robot operate on them. In Serbia, this only goes for 45%


18,010 respondents

Nine countries

18,010 respondents from nine countries, Belgium, France, Germany, Great Britain, Italy, Poland, Russia, Serbia and Spain. Inquiry period of online survey: November 2018 until December 2018. Conducted by Kantar Health on behalf of STADA.

STADA Health Report 2019

Future of Health Infographic

Individual Infographics

Health Report Press Release